Barco Launches Connect! Partner Program for ProAV Resellers in the United States

Barco is launching a feature-rich channel partner program to expand and reward its network of ProAV resellers for marketing and selling Barco's full range of visualization solutions in the US.

Barco has developed a simple framework to empower reseller partners in growing and differentiating their businesses with market-leading products: the Barco Connect! Partner Program. This program offers partners the opportunity to sell the industry's best products, the company says, backed by Barco's training and support.

"The Barco Connect! Program for ProAV resellers opens up a full suite of display and collaboration products to our partners, aimed at helping them increase their revenue and enhance profitability," says Patrick Lee, vice president entertainment & corporate for Barco North America. "We're able to offer a one-of-a-kind combination of innovative and differentiated technologies, world-class support programs, and in-depth expertise, enabling partners to capitalize on the growing visualization and collaboration markets."

The Barco Connect! Program provides a host of performance-based incentives including financial benefits such as tiered pricing and volume, the company says. "As we grow our businesses together, the advantages of being a Connect! Partner multiply, increasing the level of rewards to fuel our mutual success," says Lee.