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D.A.S. Audio Names Audiosales as New Distributor in Italy

(From left to right): Jack Palacio, D.A.S. EMEA sales manager, Audiosales' Stefano Rocchi, Juan Alberola, founder and president of D.A.S. Audio, and Claus Behrens.

D.A.S. Audio announced the signing of an exclusive Italian distribution agreement with Parma-based Audiosales. "We are delighted to have Audiosales on board in Italy," says D.A.S. Audio's business development manager, Claus Behrens. "We have developed a very close rapport with company owner Stefano Rocchi during the past few weeks and it is clear to us that Audiosales is the perfect match to develop our business in Italy. Their focus on the D.A.S. Audio brand will benefit D.A.S. Audio's broad base of existing Italian customers and provide an unparalleled level of sales and service for the future. We see the market for D.A.S. Audio products expanding greatly from its already strong position."

"D.A.S. Audio wanted a more specialized and dedicated approach to the sound reinforcement and installation businesses in Italy," noted Stefano Rocchi, "especially with the new Road Series and Convert Series for tour sound and installation. I have known the D.A.S. Audio team for several years and spending time recently at the Valencia factory enabled us to forge a strategic relationship that, we trust, will hugely increase the brand's penetration in Italy. Just as D.A.S. Audio is impressed by Audiosales' plans for sales, marketing, and support, we are impressed by their approach to design, marketing and service, and their desire to grow. With the company's products handcrafted in the 25.000 sq. m. factory, their 110 employees, and subsidiaries in Miami and Singapore, this is a great story."

Rocchi adds, "Audiosales has its office, warehouse complex, and demonstration facilities in Parma. We have an established, very experienced team in place that is supported by our service department. D.A.S. Audio products are the perfect complement to our other key brands such as Digidesign, Optocore, Lab.gruppen/LAKE, and XTA."

WWWwww.dasaudio.com

WWWwww.audiosales.it


(1 July 2011)

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