Prolight + Sound 2015 Offers New "Stagery" for the Theatre Sector

Prolight + Sound in Frankfurt is expanding the spectrum of subjects and segments covered at the coming event from April 15 - 18, 2015. With a set of new offerings, the trade show will also be of particular interest to companies and trade visitors from the theatre and theatre-technology sectors. An extensive seminar program for this target group, a special "Quickfinder" guide to relevant exhibitors and a special VIP program for theatre planners -- that's the new "Stagery" segment at Prolight + Sound.

Numerous manufacturers and service providers from the fields of stage lighting, trusses, rigging, lifting technology, curtain systems, show textiles, and seating have already signed up to exhibit at Prolight + Sound. They include Alfa System sas, American Dancewear, Bühnenbau Schnakenberg, Bütec, ChainMaster Bühnentechnik, Chemtrol División Teatro, Enforcer Pülz, ETC, Gerriets, Jelmez-art, Maquinas Iberica and Quinette Gallay.

"We noted the desire of the theatre sector to make presentations and get together at the same time and place as other parts of the event industry," says Prolight + Sound director Michael Biwer. "Now, we are taking account of this with the establishment of the Stagery product segment, which will give companies, retailers, and professional users a good reason to take part in Prolight + Sound."

As part of the Stagery segment, Prolight + Sound is organizing the Theatre and Film Colloquium, a special program of lectures for the target group at which experienced speakers will offer valuable insights into theatre technology, stage settings, costume design, legal issues, and safety aspects. The Theatre and Film Colloquium is one of the main lecture blocks of the Prolight + Sound conference and is supported by important organizations from the sector including the Society of Theatre Costume Makers (Gesellschaft der Theaterkostümschaffenden e. V. - GTKos) and the Federation of Film Makers' Associations (Bundes- vereinigung der Filmschaffenden-Verbände e.V.).

Prolight + Sound has always aimed to bring companies from the sector together with specialist retailers and professional users. To ensure that visitors from the theatre sector can find relevant exhibitors quickly and easily, Messe Frankfurt is publishing a special Stagery Quickfinder brochure clearly listing important exhibition stands in the five exhibition halls. Additionally, all exhibitors from the theatre sector can be found without difficulty thanks to a special-interest filter in the online search engine.

Another aspect of the new Stagery segment is a VIP program for theatre planners on the Thursday of the show, April 16. Besides the broad spectrum of products and the multi-faceted lecture program, registered visitors profit from a variety of benefits and special highlights. For example, they will get free entry, receive an exclusive welcome package and are invited for a business breakfast. They will also have the opportunity to take part at the gala evening event that includes the presentation of the "Opus -- German Stage Award." All theatre planners interested in the Stagery VIP program can register by simply sending an email to stagery@messefrankfurt.com. The number of participants is limited.

The expansion of the target groups to include the theatre sector is also reflected by the alliance with Showtech, which will be incorporated into Prolight + Sound in 2015.

The other trade associations supporting Prolight + Sound are the German Theatre Technology Association (Deutsche Theatertechnische Gesellschaft - DTHG), the European Association of Event Centers (Europäischer Verband der Veranstaltungs-Centren - EVVC) and the Professional Lighting & Sound Association of Germany (Verband für Licht-, Ton- und Veranstaltungstechnik - VPLT).