Elation Launches New Website, First Step in Broader IT Modernization

	Visitors will discover a user-friendly navigation structure that allows browsing by product category or series, with an extensive archive of reference stories that demonstrate real-world use cases, the company says.

Elation has launched a new ElationLighting.com, which officially went live on June 10. In a statement, the company says, "The completely redesigned site serves as a dynamic product showcase with an emphasis on video content, providing an engaging platform for customers and partners to explore Elation's extensive line of professional lighting products."

Featuring a more intuitive interface, the new website is billed as delivering an improved experience across both desktop and mobile devices. With most visitors accessing the site via desktop, the updated experience has been carefully optimized to be smoother and faster with a highly responsive interface, streamlined navigation, and new search functionality for faster, more precise results. The company says visitors also benefit from enhanced product filtering and powerful product comparison tools, making it easier than ever to evaluate and select the right solutions.

Visitors will discover a user-friendly navigation structure that allows browsing by product category or series, with an extensive archive of reference stories that demonstrate real-world use cases. Each product page offers comprehensive information at a glance -- from features and technical details to high-quality images and insightful videos, providing users a richer, more interactive experience.

While the current site has been optimized for North America, this marks the first step toward a truly global platform. Future phases will include multi-language support and localized content, allowing the site to automatically deliver region-specific tools and messaging based on where users are visiting from.

The new website also features a comprehensive resources section designed to support users at every stage. This area includes a learning center, in-depth white papers, a dedicated support portal, detailed parts and warranty information, and a variety of additional tools to assist with product understanding. In addition to serving end-users, the new website offers valuable tools for distributors and dealers.

"Our goal was to build a site that's fast, easy to use, and visually engaging," says Eric Loader, global vice president of sales. "Whether you're looking for product specs, training tools, or inspiration, it's all easier to find and interact with now."

The new website launch marks the initial phase of a broader IT modernization strategy. More enhancements are planned in the months ahead, including the rollout of a new Product Information Management (PIM) and Enterprise Resource Planning (ERP) system, scheduled for late 2025. These improvements will streamline internal operations, enhance dealer and partner support, and-most importantly -- strengthen the customer experience, marking another significant step in Elation's ongoing commitment to delivering greater value.