Bloomberg TV Convention Coverage Features Aladdin Bi-Flex LED LightsZylight, a manufacturer of innovative LED lighting solutions and North American distributor of Aladdin products, announces more than 80 Aladdin Bi-Flex LED lighting instruments are being used for coverage of the Republican National Convention in Cleveland now and the Democratic National Convention in Philadelphia later this month for two national cable news networks, including Bloomberg Television. The lights will be provided by High Output, Inc., a full-service rental facility and live event production company based in Boston. Jim Hirsch, COO of High Output, will serve as lighting director for Bloomberg during the conventions. During both events, the lights will be used primarily as fill lights in the off-site temporary studio and as key lights for small interview setups in the convention venues. According to Hirsch, High Output will also provide about a dozen Zylight F8-200 LED Fresnels to other clients for convention coverage. High Output purchased about 40 Bi-Flex lights last year and received 48 new lights earlier this month. "We have had tremendous success with both rentals and sales," Hirsch said. "The Bi-Flex is a versatile lighting tool. The quality of the soft box and egg crate grid makes it a viable option, and the color quality is just about perfect." The Bloomberg setup includes six 200W Bi-Flex4, six 100W Bi-Flex2, and 10 50W Bi-Flex1 units. Distributed by Zylight, Bi-Flex lights are dimmable and waterproof, use AC or battery power, offer adjustable color temperature from daylight to tungsten, and allow a variety of mounting options. Hirsch said the Bi-Flex2 and Bi-Flex4 lights are "TV friendly" because they can be controlled via DMX. "It's extremely lightweight and extremely bright, but still controllable," he explained. "That helps quite a bit, especially in the broadcast booth where we're working with small pipes instead a full-size grid." 
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