Hans Stucken Joins AV Stumpfl

	Hans Stucken, AV Stumpfl. Photo: AV Stumpfl

Hans Stucken joins the newly created position of global marketing manager at Austria's AV Stumpfl. He will be responsible for campaigns, brand partnerships, communication strategy, product marketing, and events.

With a proven track record, Stucken brings a wealth of digital and technology marketing experience to AV Stumpfl as the company continues its successful transformation into a global, digital-first technology brand.

"As a brand, AV Stumpfl is rather unique in how traditional values are combined with cutting-edge innovation. As their growing global outreach and product portfolio diversifies, there's a need for more coordinated marketing to shape its future development to further drive user engagement. The people who use our technology are true innovators as are the people who design and create it," said Stucken.

Fabian Stumpfl, business development manager / HR added: "Hans has brilliant marketing and digital technology expertise that will really help us continue to drive forward our ambitious global growth plans, serving customers in various markets."

Stucken had his first taste of international technology at the early age of 16 while studying in Japan. He reflects on his spectacular career to date working for multinational audiovisual technology companies. Stucken talks about his love of technology and how pursing his passion has led to huge career opportunities.

When asked where he first started, Stucken responded: "One of the defining periods of my life was without doubt the year I spent living in Japan as a 16-year-old exchange student. Digital technology was and is a really fascinating field that keeps seducing me. I originally started out in the German television industry after completing TV and radio related degrees at Bournemouth University in the UK. Due to a number of coincidences, I found myself in the audiovisual and multimedia world shortly after. What I particularly love about the wider AV industry is the way in which rock 'n' roll and high-tech intersect. After a few amazing years with western companies I decided it was time for a different cultural experience."

In order to pursue Asian studies on an academic level, I very recently enrolled at a University in Germany, which was when I was approached by AV Stumpfl. Their passion and their strong family background won me over in a flash. The AV Stumpfl brand deserves much more exposure, as do the people behind the scenes. I'm delighted to now be part of the team and to be able to help tell this story."

When asked what or who has been your biggest influence, Stucken shared: "The prophet of all things cyberpunk, William Gibson, of Neuromancer fame. This guy already contemplated key issues surrounding the internet and cyberspace 30 years before those things had actually become a reality."

In response to the question what inspires you, Stucken described: "The art of storytelling. I love theatre, opera, cinema, basically any medium that tells a story, even theme park rides. Of course in case of a theme park ride you only have a few minutes to tell your story, but it nevertheless has to be told well."

"I've met a lot of inspiring people over the years, but digital technology convergence itself is definitely inspiring in its own right. It is highly fascinating for me to see how traditional industries are changing, merging, or intersecting. To be working with a manufacturer gives me the chance to be part of that process."

To the question what has been the biggest challenge in your career, Stucken responded: "The biggest challenge has been to present the possibilities of real-time digital technology to a wider audience. In certain market segments, there's still a lot of conservatism when it comes to changing existing AV structures. There are several exciting new tools available now for telling stories in non-linear ways, and I see it as part of my job to introduce and highlight those to potential customers."

Finally, when asked what can be expected from Stucken in his new role, he stated: "Ideally, we as a team would like to surprise you with some unexpected and slightly crazy ideas. My aim is to underline the heartfelt emotions behind the technology at AV Stumpfl, so watch this space."

Visit AV Stumpfl at booth 1671, at IAAPA in Orlando, Florida at the Orange County Convention Center, November 15 - 18, 2016.