Eurotek Signs Up for BlackTrax
Coinciding with the company's 50th anniversary, Irish broadcast, AV and video conferencing experts, Eurotek has taken delivery of BlackTrax real-time motion tracking system. The purchase meets the exponential requirement for clients within the Broadcast technology, audio visual, VFX, and communications industry requiring real-time motion tracking throughout Ireland.
"Eurotek has made a commitment to focus on growth, and new projects in our home country are central to this expansion. The projects we work on are getting much more complex, and systems like BlackTrax will enable us to deliver impactful and compelling presentations to clients," said Noel McMahon, technical sales and business development at Eurotek.
"The BlackTrax system is already used by our sister company AVtek for live event projects, so we've invested in a further system."
"With BlackTrax, we see a great potential to enhance the market for projected images. BlackTrax lets you project video (or lighting) onto free-moving objects, using techniques similar to tracking software in VFX systems," added McMahon.
In explaining the benefits of BlackTrax, McMahon continued: "A number of tiny LED emitters are attached to the object being tracked, and a number of BlackTrax cameras then pick up the light from these LEDs, The BlackTrax system then controls the image processor -- for instance, Christie Coolux Pandoras Box -- which manipulates the projected image to map onto the object being tracked. It's an amazing effect, and is used by the world's most famous large arena shows to add that WOW! factor."
"But it is equally impressive for corporate launches, live TV shows, outdoor events, or anywhere that you want to control the projected image or lighting in free-space," added McMahon.
AVTek, one of Ireland's live events technical production companies, has long been a user of high-end projection systems, and pioneered the use of the Pandora's Box system. The addition of the BlackTrax system to the company's equipment roster raises the bar once more on the creative possibilities for the live events market in Ireland, and maintains a long tradition of innovation within the company.
"We are excited to launch BlackTrax in Ireland," said Tony Lanigan, AVTek's technical director. "This industry is all about innovation and creativity, and if we can use the same tools that the world's leading events and staging companies use, then we are maintaining our reputation for bringing something new to the market every year."
Eurotek took delivery of BlackTrax at ISE 2017 and will finalize training in March 2017. Read the Eurotek review of ISE at https://www.eurotek.ie/blog/.