PLASA Appoints Commercial Director
PLASA has announced the promotion of Christopher Toulmin to the role of commercial director. In this newly created position, Toulmin will oversee all sales and marketing activities in the organization, driving the success of its commercial divisions which includes its event portfolio (PLASA Show, PLASA Focus Leeds, and PLASA Focus Glasgow) and leading publication Lighting&Sound international (LSi).
The announcement follows one of the most successful PLASA Shows in recent history, where Toulmin had a major contribution in his role as director of events. In his new position, he will support the organization's strategy to grow both its events and media divisions, while exploring new products PLASA can deliver to further support the industry.
Toulmin's career in the industry spans more than thirty-five years, which has taken him from a respected lighting designer, industry innovator through his work at Modelbox, creative design consultant, to his most recent role as director of events at PLASA; a position he has held for the past five years.
"Chris's impressive professional background and knowledge of the industry will be a great asset to PLASA as we move forward as an organization," says PLASA managing director, Peter Heath. "With his creative vision, together with a talented sales and marketing team and market-leading products, we expect him to achieve great things in his new role."
"I am delighted to embrace this new opportunity at such an exciting time for the organization," adds Toulmin. "PLASA events have been going from strength to strength, LSi continues to be a market leading product, and internally we have made changes to ensure all teams are working together in one location, building a strong and collaborative working environment. I look forward to being a part of this continued development, supporting the growth strategy and contributing to the further success of the organization."
"Chris is a well-respected figure in the industry, and I know many will join me in congratulating him in his new role," concludes Heath.