InfoComm America Latina Opens the Conversation on AI in Audiovisual Integration

Artificial intelligence (AI) is not new in the AV integration industry. The challenge is no longer deciding whether to adopt these tools, but how to do so judiciously. That is the premise of the AI Summit + Lab, InfoComm America Latina 2026. Organized by AVIXA, InfoComm America Latina is the region's largest event for the audiovisual integration industry and will be held October 21-23 at the World Trade Center in Mexico City.

"The audiovisual integration industry has years of experience using smart tools to operate and maintain its spaces, and that experience is now an advantage. What has changed is the scope: AI is now part of the quote, the design, the planning, and the support. The AI Summit + Lab is the place to discuss how to adapt, learn from what already works, and test what is now possible," says Renata Merida Neris, director of live content for AVIXA in Latin America.

During the first hours of the AI Summit + Lab, the program will focus on strategy. Integrators, manufacturers, and users will share what companies should consider when investing in AI for their collaboration spaces: which problems it solves, how to implement it well, and what differs from expectations. The panel will also have a frank discussion about what the industry gains and what it must safeguard, based on one premise: the essential product of audiovisual integration is human communication. Drawing on real-world scenarios, panelists will discuss whether AI expands creativity or homogenizes projects, which professional skills remain irreplaceable, and whether technology democratizes market access or concentrates it in the hands of those who control platforms and data.

In the second part of the day, the hands-on workshop -- which requires no programming knowledge -- will shift the conversation to projects. First, attendees will see how AI can streamline the discovery phase: gathering requirements, identifying gaps and contradictions, and translating them into business language. Then, they will build a functional application in real time based on AVIXA's DISCAS (Display Image Size for 2D Content in Audiovisual Systems) calculator -- which determines the appropriate image size for a screen -- with AI helping guide development. The event will conclude with thematic breakout sessions: each participant will arrive with a challenge from their day-to-day work -- whether in systems design, support and troubleshooting, or responsible adoption and governance -- and will leave with a concrete first step toward resolving it.

"AI amplifies and organizes, but human judgment is what validates. In the AI Summit + Lab workshop space, we won't be talking about what artificial intelligence might be able to do someday, but rather what it can already do today to better understand the customer, design with greater precision, and operate projects more efficiently," says Nelson Baumgratz, CTS-D, CTS-I, AVIXA's regional manager for Mercosur, who will participate in the workshop.

The program brings together specialists from AVIXA and companies such as Citibanamex, Bose Professional, Cisco, Footprint Global, Grupo Niza, Integracion AV, Jabra GN Audio, PDF Corp, Pyxis Tech, and XTEN-AV, as well as regional integrators and consultants. Two of the sessions offer CTS certification renewal credits.

The AI Summit + Lab will take place on October 22 in Education Room 4 (Uxmal) at the World Trade Center in Mexico City. Like all other InfoComm America Latina activities, there is no cost and no additional registration is required: Simply complete the general registration at infocomm-americalatina.org/en/registrate. The detailed program is available at infocomm-americalatina.org/ai-summit-lab-ai.

The AI Summit + Lab is one of six thematic blocks in the InfoComm América Latina educational program, which features more than 50 sessions led by 90 international specialists. The program includes an in-person edition of the well-established Congreso AVIXA; Pulse, featuring lectures and panels on immersive experiences; Pro Training, where various manufacturers will offer training sessions on their products and technologies; the HETMA Higher Education Summit, aimed at those responsible for audiovisual technology at universities and institutions of higher education; and AVanza, focused on talent development and career opportunities for the next generation. Also highlighted are the CTS Quick Prep course on October 20 and the CTS certification exam, available for the first time during the three-day event in Mexico. The full agenda, including schedules, rooms, and speakers, is available at www.infocomm-americalatina.org.

InfoComm America Latina 2026 is supported by AVI-SPL as headline partner and main sponsor, and by Audio-Technica as a gold partner.