Gefen Signs COMM-TEC as Master Distributor in Central Europe

Digital connectivity solutions provider Gefen announces it has appointed COMM-TEC GmbH as the master distributor of Gefen products throughout Central Europe, including Germany, Austria, Italy, Spain, Portugal, and Benelux. Starting May 4, 2015, COMM-TEC will provide centralized support and services for all Gefen solutions in the region.

COMM-TEC has distributed Gefen solutions to its wide base of resellers and integrators in Europe for many years, steadily building on its reputation for value-added services above and beyond sales and distribution.

"COMM-TEC's broad footprint and value added services make them ideal to supply regional resellers and integrators," explained Gefen's director of international sales Jay Glikman. "Their focus aligns perfectly with Gefen's strategy of providing seamless signal management solutions."

COMM-TEC is very pleased about the advanced partnership. "This new relationship with Gefen, one of the most renowned manufacturers of A/V components in the world, exemplifies our strategy to work directly with leading A/V brand manufacturers to support local initiatives," stated Carsten Steinecker, managing director for business development at COMM-TEC.

He concludes, Gefen is an important element in the COMM-TEC portfolio and a supporting pillar of the distributor's Think-Solutions-Concept.