Shure Collaborates with CeCe Winans on Latest TourShure is collaborating with legendary gospel singer CeCe Winans on the More Than This Tour. "Shure has been with me for years, making sure every note I sing is heard clearly -- whether in arenas or my local church," Winans says. "Their reliable wireless systems and mics allow me to focus solely on worship, never worrying about the sound. With Shure, I know my voice reaches everyone with clarity and power." Shure has worked closely with Winans' production team, including Anthony West, production manager and monitor engineer, and Rick Shimer, front-of-house engineer. "CeCe Winans is known for her enormous voice," Shimer says. "The most important thing to me as a front-of-house engineer is having that voice transmitted to the audience in a way that is transparent to them. This is one of the biggest reasons we depend on Shure Axient Digital. The audience doesn't realize what has to go on to make the systems work. All they realize is that CeCe's voice is big, it's moving, and it's powerful. And I get that through Axient Digital." Shimer adds "Why do I use the Shure SM58? It's CeCe's voice. The complexity of her overtones and her voice can, quite frankly, make other microphones come apart. They can end up sounding like they're on sandpaper. The SM58 is capable of withstanding the output she sings with. When I push the fader up and the audience is in the room, magic has to happen. Magic doesn't happen when the microphone doesn't work. Shure provides that clarity." Speaking about his experience using the Axient Digital PSM, West says, "The in-ear monitor systems are just steady. They're consistent. I always feel comfortable once I've coordinated frequencies; being able to hand them that pack and know that it's going to sound good and clear. I'm not worried about dropouts or interference." "It's a joy to be collaborating with CeCe Winans. We're thrilled our microphones and wireless technology have been trusted by her and her team on tour for years," says Nick Wood, senior director, global marketing and product management, at Shure. "Every artist, especially those in worship, has a message in their music demanding to be heard. Whether amplifying a choir, pastor, or touring gospel artist, Shure ensures nothing stands between the message and the listener." For more information about Shure and Winan's collaboration, visit Shure.com/CeCe. Shure is dedicated to helping those affected by the devastating fires in California during this extreme time of need, the company says. More information on Shure's relief efforts can be found here. 
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