O2 Theatrical Systems Launches in Texas

O2 Theatrical Systems has announced its official launch as a full-service theatrical equipment dealer, ETC-authorized service center, serving K-12 schools, performing arts centers, universities, and houses of worship across Texas.

Founded and led by industry veterans John Owens Jr. and his father, John Owens Sr., the company's name reflects its founding story: O2 stands for "two Owens." John Jr.'s career has spanned production work as a stage manager and technical director in venues across Texas and on tour through Europe, followed by senior commercial roles, including senior regional sales manager and consultant partnership manager. John Sr. spent his entire career in theatrical systems and retired as vice president of sales at Texas Scenic Company. He now serves as senior executive advisor and chairman of O2's advisory board.

"This industry has been part of our family for as long as I can remember," says John Owens Jr. "I grew up watching my dad serve schools, theatres, consultants, and contractors across Texas. As two industry veterans, it felt right to build something of our own together. Our customers are who this is for, and we're committed to being the partner they can count on."

In addition to representing ETC as an authorized dealer, O2 is an ETC-authorized service center with a trained team positioned to deliver preventive maintenance, repairs, and system support to facilities across Texas.

"We at ETC are looking forward to working with O2 Theatrical Systems," says Rob Raff, ETC South territory sales manager. "Their knowledge of the industry and generations of experience are exactly what we need to successfully support our customers in Central Texas."

O2 has also assembled a portfolio of partners, including Thern Stage Equipment's full product offering, Rose Brand for soft goods and drapery, and ADC for track and curtain machines.

"Schools and venues don't just need equipment. They need a partner who shows up when something breaks, who deeply knows the product, and who thoroughly understands what the project is trying to accomplish," John Owens Sr. says. "That's what O2 is built to be."