Discovery, White Light, and disguise Win 2018 IBC Innovation Award for Content Creation White Light announces that its project with Discovery and Eurosport entitled "Eurosport cube" has been awarded the IBC Innovation Award 2018 for Content Creation. The cube is an immersive, mixed-reality studio built by WL, alongside technical partners disguise and Deltatre, and was utilized throughout Eurosport's international coverage of the 2018 Olympic Winter Games. Housed in the International Broadcast Center in PyeongChang, South Korea, the cube offered a fully interactive environment in order to analyze the Games' action. Built entirely from LED display technology and using augmented and virtual reality, it enabled Eurosport experts to interact with their surroundings, telling more engaging stories that explained the technical aspects of the different sports. Coupled with disguise's media platform, Vizrt and camera tracking solutions, the background of the cube could be generated to the perspective of the viewer in 3D. The IBC2018 Innovation awards recognize innovation within the media, entertainment, and technology industry and this year celebrate excellence in sport and news, multi-national delivery, new ways of engaging audiences and new business models to maximize revenues. Michael Lumley, chair of the IBC Innovation Awards judging panel said, "This year's IBC Innovation Awards shortlist is a real global snapshot of the cutting edge of our industry, with all the hot topics of the moment represented, and entries from practically every corner of the globe." "To receive recognition for Best Content Creation from IBC complements the rave reviews the Eurosport cube received from athletes, the broader Olympic family, and viewers across Europe throughout the Olympic Winter Games PyeongChang 2018. The cube was a great example of how Discovery helped transform the Olympics viewing experience, demonstrating our dedication to stand out and offer something truly different," concludes Dave Schafer, SVP, sports operations and planning, Discovery. "By working alongside such excellent partners, including White Light and Deltatre, we were able to deliver the cube experience to the highest standard." Don't miss the opportunity to experience White Light's Mixed Reality Tech Lab in the Future Zone 8.F40 at IBC2018. 
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