Eastern Acoustic Works Debuts Next-Generation SUB.two Subwoofer System
EAW, a loudspeaker designer and manufacturer, introduced its new SUB.two at InfoComm 2012. SUB.two is the first subwoofer system in the all-new, next-generation Avalon by EAW line of dance club loudspeaker systems. SUB.two represents a new technology platform for the subwoofer genre in a generation: hybrid subwoofer technology. By combining a dual 12" bass horn-loaded with a single 21" direct radiating cone speaker, SUB.two produces crisp, powerful concursion at 80Hz and deep, warm lows down to 20Hz according to the company. The announcement was made by EAW president Jeff Rocha and further emphasizes ongoing innovations in sound reinforcement technology. SUB.two complements the already-released CLUB.two and CLUB.three three-way, main channel systems.
"Like every product in the Avalon by EAW line, SUB.two is a radical departure from existing systems, and will totally transform the discussion of what a subwoofer can be," said Rocha.
In March, EAW debuted the CLUB.two and CLUB.three systems simultaneously at Prolight + Sound in Frankfurt, Germany and at Winter Music Conference in Miami, Florida. At Winter Music Conference, an Avalon by EAW system powered both the main dance floor and the DJ booth at the world-famous Delano Hotel pool parties. Performers included Luciano, Pete Tong, Miike Snow, Benny Benassi, Sultan + Ned Shepard, and Groove Armada. The Delano Hotel's week-long series of events also included the official record release party for Madonna's new album, MDNA.
The Avalon by EAW line was co-designed by legendary dance club designer/owner John Lyons, whose Avalon Hollywood club is a favorite performance venue for world-class DJs. Lyons worked with EAW in the late 1990s to produce the original line of Avalon loudspeakers. The original Avalon line sold worldwide and came to represent the state-of-the-art in dance club sound. Lyons initiated the renewal of the line in 2011 and played an active role throughout.
According to the company, Lyons demands an extraordinarily high level of performance from loudspeaker systems, repeatedly asking for revisions and improvements. "Working with John Lyons takes us to a new level," continued Rocha, "He's never satisfied and always tries to take that next step. It puts our ingenuity to the test, but when we dig down for that 'something extra', it's always there."