Aaron Beck Joins Diversified as Director of Live Performance

Diversified, the global technology solutions provider, is expanding its specialty offerings for live performance venues, bringing its full-service capabilities to theatres, performing arts centers, live music venues, and immersive entertainment spaces.

To lead this initiative, Diversified has appointed Aaron Beck as director of live performance venues. Beck brings more than 25 years of experience in live audio, production design, and systems integration for brands such as Disney Theatrical Productions, Cirque du Soleil, and Solotech. He was covered in the November 2024 issue of Lighting&Sound America, for his work with the Canton, Ohio-based Bluecoats Drum and Bugle Corps.

"The venues that will stand out and succeed in an evolving market will be built around fully integrated, technology-enabled experiences, not piecemeal production," says Tim Corder, vice president at Diversified. "With Aaron's leadership, we're strengthening our ability to design and build end-to-end environments that support the experiential entertainment today's audiences expect."

Beck says, "Venues today need more than gear -- they need partners who understand how to merge art and innovation into experiences that resonate," he says. "Diversified is the only firm I've seen that can architect a vision, execute at scale, and still preserve the artistry that defines great performance spaces."

In a statement, the company says, "Diversified specializes in delivering a result: fully integrated technology environments focused on the art of systems integration at the highest levels. The company has led advancements in immersive loudspeaker systems across diverse venue types, pioneered cinematic video innovation for broadcast and OTT delivery platforms like YouTube and Netflix, and developed groundbreaking live extended reality (XR) experiences that have redefined audience engagement."

"Diversified has always invested where the market is moving, not where it's been," says Eric Hutto, CEO of Diversified. "This expansion reflects our belief that the future of live performance demands more integrated, scalable, and audience-driven solutions -- and we are positioned to deliver exactly that."