Alcons Audio at SXSW Festival in Austin, Texas

Dutch manufacturer, Alcons Audio, will be partnering with StagTech, Inc. of Austin, Texas to provide the sound for the IFC Crossroads house at the world famous SXSW(South by Southwest) festival in Austin, March 13-18.

Founded in 1987 the SXSW festival has grown to include not just music but film, and interactive elements. In 2011 the event was estimated to have generated over 167 million dollars for the local economy, making it the largest grossing event of the year for the city. The music portion of the event encompasses over 2,000 performances in over 90 venues during the course of a week. This year the music portion of the event takes place March 13-18. Of significant note, in 2006, a secret concert at SXSW by the band "The Flaming Lips" was called one of the "top 10 music festival moments" of all time by Time magazine in 2010.

Marking its inaugural year in the United States, Alcons Audio is kicking off its "Pro Ribbon Experience" tour at this year's festival. David Rahn, Alcons Audio US sales manager explains the significance of the event. "Austin is a very special place when it comes to music and live music venues, as such; the SXSW festival is the perfect place for us to kick off our "Pro Ribbon Experience" tour. We are working with StageTech, Inc. of Austin, to provide a system for the IFC Crossroads house at the historic downtown venue 'Vice'."

Bill Mester, owner of StageTech and an early adopter of Alcons Audio, added: "I've been waiting for these guys to open their US offices for some time now and as soon as they did, I made sure to get my dealership in place. The pro-ribbon based systems are by far the sweetest sounding PA boxes out there and I'm excited to have Dave and the US team here in Austin for the SXSW festival."

The system showcased at the festival will consist of the LR14 and LR14B line array system complimented by the BQ211 21" true carbon fiber subwoofer package. Power and processing is handled by the Alcons ALC series amplifiers loaded with the DDP 24 bit digital drive processors.