SGM Lighting, ACT Entertainment Announce Exclusive US/Canada Distribution Partnership for PALCO Family

SGM Lighting announces a new partnership with ACT Entertainment, under which ACT will serve as the exclusive distributor for SGM's newly unveiled PALCO Family of entertainment and touring wash lights throughout the US and Canada, effective immediately.

The introduction of the PALCO Family marks a significant milestone for SGM Lighting, representing a return to form in the entertainment lighting sector, following the launch of SGM's new POI architectural lighting families.

"The PALCO Family reflects SGM's heritage of bold, high-performance solutions purpose-built for the demanding needs of touring and live production environments," says Leif Orkelbog-Andresen, global sales director at SGM Lighting ApS. "Our partnership with ACT Entertainment ensures that our entertainment customers will experience unparalleled service, availability, and support for this exciting new product line."

ACT Entertainment handles such brands as SGM's sister company, Ayrton, both part of the industry powerhouse Golden Sea. In a statement, the companies says, "Through this partnership, SGM customers will benefit from ACT's extensive inventory, technical expertise, and comprehensive support infrastructure, offering reduced lead times, competitive pricing, and end-to-end service throughout the product life cycle."

SGM's existing portfolio of architectural and legacy entertainment products -- including the P-6, Q-8, and P-10 wash lights, as well as the VPL series, and the newly launched POI Family -- will continue to be sold and serviced through SGM's existing agent and dealer network. This exclusive distribution arrangement with ACT applies solely to the PALCO family.

In addition, SGM's current agent network will maintain access to the PALCO product line through a unique cooperative arrangement designed to leverage the reach and depth of SGM's established agent network in the US and Canada, ensuring continued strong support for customers across the continent.

"We are honored to partner with SGM to bring the PALCO Family to the U.S. and Canadian market," says Ben Saltzman, CEO of ACT Entertainment. "SGM's history of innovation aligns perfectly with ACT's mission to provide our customers with the most advanced, reliable, and serviceable lighting solutions available."

The new PALCO Family will make its formal US debut on ACT Entertainment's Booth #4212 at LDI 2025 in Las Vegas.