Robe Celebrating Another Winning PLASA Show
Robe Lighting enjoyed a successful PLASA 2012 exhibition at Earls Court in London, UK.
In addition to a busy four-day expo, the Czech moving light manufacturer launched seven new cutting edge products; won a 2012 PLASA Innovation Award; raised £6,200 for industry charity Light Relief with the auction of a genuine Olympic Torch; and hosted a party on the Sunday night.
Robe's "Working With Winners" campaign launched earlier this summer embraced new and unparalleled levels of excellence and excitement, with Robe CEO Josef Valchar commenting: "It was an incredible PLASA all round for us -- carrying on what's been an amazing year."
Robe also celebrated its tenth anniversary at PLASA. Back in 2002, the company launched at its first PLASA as an 'own brand' entity, up to that point having been an OEM manufacturer.
Robe's multi-lingual stand was staffed by Robe's international and local sales and marketing teams plus key distributors from around the world, collectively speaking over 20 languages, and with an aggregate of knowledge and experience.
The stand saw a constant stream of visitors and all the new Robin series products attracted intense interest. The newly launched luminaires include: the Robin DLS Profile; MMX WashBeam; 800 LEDWash; Actors 3, 6, and 12; and the Robin 100 LED Beam DL and SW versions, all based on the "smaller, lighter, brighter" and more environmentally sustainable design concept at the core of Robe's product development strategy.
The off-site action kicked off with Robe's Sunday night party, once again staged at the Café de Paris in Piccadilly, central London. The venue was full and all were entertained by pop star Robie Williams playing live with his backing band. The set featured a phenomenal "Take That" medley performed by a completely new line up hand-picked by Williams himself, comprising Josef Valchar; international sales manager, Harry von den Stemmen; key account manager for Europe, Ingo Dombrowski; and CEO of Australian distributor, ULA, Cuono Biviano.
Monday early evening saw Robe win a 2012 PLASA Innovation Award for their revolutionary Robin DLF Wash.
The panel of independent industry Judges commented that the LED wash fixture: "Behaves like a traditional Fresnel and will fit straight into the lighting tool box. The internal barn doors are exceptional, it has beautiful color mixing and looks like a generic wash light -- but it's LED."
Shortly after the announcement of this coveted achievement, the Auction of Robe's Olympic Torch started.
The Olympic Torch -- which came to prominence during one section of the torch relay around the UK ahead of the Summer Games in London -- was displayed on the stand during the day, attracting plenty of interest and fitting perfectly with Robe's "Working With Winners" theme.
It was donated for the Auction by Josef Valchar to raise money for leading entertainment technology industry charity Light Relief. The winning bid of £6,200.00 came from Belgium based AED Rent.
Robe also used PLASA as a platform to boost its green policies, underlining its commitment to helping preserve the planet in as many ways as possible. All Robe's products are now marked with three different shades of green stickers -- allowing potential buyers to immediately identify and assess the effective green status.
Robe is committed to producing genuinely more sustainable products and solutions for greentailing, and also to consistently and continually refining its own production processes to be more eco-friendly and utilize alternative and cleaner sources of energy.
Summing up, an incredibly buoyant PLASA, Valchar states, "It has been a great show for Robe, once again reinforcing the teamwork and dedication involved in all aspects of 'Working with Winners'. The icing on the cake was winning the Innovation Award and the opportunity of contributing to Light Relief."