World Champion and Paralympian Cyclist, Mathieu Bosredon, Joins Ayrton Team for BikeFest Spain 2026Ayrton remained a headline sponsor for BikeFest Spain 2026 in its 5th edition, having held that position since BikeFest Spain's inception in 2022. BikeFest is an annual event organized by PLASA and #WeMakeEvents, which first originated eight years ago. The event raises money for the technical entertainment industry charity, Backup Tech, with last year's BikeFest Spain raising over GBP 45,000. This year's event took place from January 30 to February 1. Four-time world champion para-cyclist and three-time gold medallist Paralympian, Mathieu Bosredon, whom Ayrton has sponsored since 2025, cycled the challenge on Ayrton's behalf. Bosredon, the highest gold medal winner for France in the 2024 Paralympics, was joined by Ayrton's global sales manager, Massimo Bolandrina, and Sandra Naze from Ayrton's inside sales department, for the 238.6-mile race. The teams started off from Valencia on January 30, reaching the finishing line outside the South entrance to Fira Barcelona on February 12 after meeting with challenging weather conditions. "It made perfect sense to me to take part in BikeFest Spain as part of my partnership with Ayrton," explains Bosredon. "I think it's important at shared sporting events like these to make the connection between sport and the world of business, so that people can understand why Ayrton chose to partner with me, and highlight our shared values. At BikeFest Spain, people embraced the project that Ayrton and I had together, and that will inspire others to do similar. And then, of course, it's cycling...I don't see how I couldn't have come!" BikeFest Spain also gave Bosredon an opportunity to reciprocate the support he has often received in his career. "I've cycled a lot for myself up until now, but at this stage in my career I think it's important to give something back," he says. "I've been helped by associations in the past: they bought me bikes and lent support at crucial times. Sometimes, if you don't have that network of associations to help you along the way, it can be very difficult. I know how important it is, and now I have the chance to give something back, so I'm doing it." The weather conditions really put the team to the test. "I really enjoyed riding these three days," says Bosredon. "Unfortunately, the weather meant we couldn't ride one day, but that's how it is in sport. However, it also gave us a day where we could share, discuss, and discover a little about each other's jobs and lives, so it was enriching, and it allowed me to speak English, which is a weakness for me! I got to meet Massimo and Sandra from the Ayrton team, we had some beautiful weather in Spain, and we ate well -- it was a fantastic three days!" "Since 2022, the first edition of BikeFest (Barcelona)/#WeMakeEvents Campaign, we've been proud to support BikeFest as its headline sponsor, standing alongside our community and the people who drive our industry forward," says Ayrton CEO, Michael Althaus. "Coming right after COVID, we felt it was more important than ever to stand by our industry, to support the people who make it thrive, and to contribute in any way we could to initiatives that bring us together. "Our support for Backup Tech is a natural extension of that commitment. We believe deeply in the work they do for our community, and we're grateful to riders like Mathieu, whose dedication and spirit embody the values we stand for." 
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