GLP MAD MAXX Lights Eiffel Tower for Breast Cancer AwarenessEvery October, Octobre Rose campaign transforms Paris capital into a city-wide symbol of solidarity, as iconic landmarks are illuminated in pink to raise awareness for breast cancer. At the heart of the 2025 edition stood a televised live stage at the foot of the Eiffel Tower, culminating in a synchronized countdown that washed Paris in pink light, including its most famous landmark. In this highly symbolic and technically demanding setting, a single lighting fixture reportedly proved decisive: the GLP MAD MAXX LED FatBeam. Under the artistic direction of lighting director Nicolas Usdin, the team from M-Light was responsible for programming the entire TV stage. Originally, the concept envisioned eight MAD MAXX fixtures. In the end, only one could be deployed. Rather than compromising the design, the production embraced the constraint. Positioned centrally on the ground, approximately 164' behind the stage, the MAD MAXX was tasked with one mission: illuminating the upper structure of the Eiffel Tower with unmistakable presence and intensity. "It became the centerpiece," explains Maxime Raffin, lighting programmer at M-Light. "Even with a single unit, it delivered exactly what we needed." The MAD MAXX was not used continuously throughout the broadcast; instead, it appeared at specific moments for maximum impact. This was one of the first live deployments of MAD MAXX in France. According to Raffin, his first experience with the unit had several advantages. The RGBW LED engine delivered the sheer power required to compete with a monument of global scale; animations remained smooth and precise, even under live broadcast conditions; and a rapid learning curve proved crucial in a high-pressure, time-sensitive environment. "The fixture performed at 100%," Raffin notes. "It's clearly a tool that will change how we approach this type of event in the future." 
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