PLASA Panel at LDI 2015 on Dealers, Reps, and ManufacturersPLASA, the leading trade association for entertainment technology industry, is producing a unique event at LDI2015 on October 22nd called "Demystifying the Sales Channel: Explaining the Relationship Between Dealers, Reps and Manufacturers." Every day dealers, manufacturers, specifiers, and end users need to work through this channel to acquire products in systems integration and theatrical systems. Often times this channel is overwhelming and confusing. Our panel of experts will break down the pieces and explain how the system can successfully work together for all participants in the channel. The panel is made up of industry veterans from all points in the channel. Bill Groener, general manager of systems at 4Wall Entertainment will serve as moderator. Dealers will be represented by Bill Price, director of systems at Barbizon Lighting Company and Paul Vincent, founder and president of Vincent Lighting Systems. Brian Coddington, control groups manager at KSA Lighting and Jeff Goetsch, owner of Liberty Control Company will speak for reps. Weighing in for manufacturers are Fred Foster, co-founder and CEO of Electronic Theatre Controls and Leonard Miller, national sales manager for Philips Entertainment. For more information about this event, see the Summer 2015 issue of Protocol starting on page 60 or through the link below right. The session will take place on Thursday October 22, 2015, at the Westgate Las Vegas Resort & Casino from 12:30 to 2:00pm. Advance registration is $60 for PLASA members and $75 for non-members. Registration can be made at the PLASA website at https://online.plasa.org/plasanassa/ssaauthmain.login_page or the URL below. 
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