AVIXA and Caretta Research Partner to Provide Five-Year Pro AV Industry OutlookAVIXA has partnered with technology research firm Caretta Research to produce the broadest understanding of the pro AV market through a forecast driven by a comprehensive analysis of industry data and market trends. Replacing the previous Industry Outlook and Trends Analysis (IOTA) report, the new Pro AV Industry Outlook (PAVIO) will be published twice a year and be made available free of charge to AVIXA Gold member companies, who will also have exclusive access to an accompanying online dashboard. Known for providing expert research to guide buying and selling decisions across broadcast, media, AV, and information technology, Caretta Research combines decades of industry experience with continuous hands-on research. The company's extensive network of technology buyers and decision-makers helps vendors understand and target potential markets, while supporting buyers in identifying the most suitable solutions. The first Pro AV Industry Outlook will be published in Q2 of 2027, with initial findings being released at ISE 2027 in Barcelona and the full outlook being revealed to the media and wider industry at InfoComm 2027 in Orlando. At InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Center, analysts from AVIXA and Caretta Research will present the session "Pro AV Outlook 2026: Data & Dialogue" as part of the AVIXA Xchange LIVE program. They'll discuss the forces transforming pro AV value, such as the shift from manual labor and hardware to AI automation, software, and cloud. Learn more about AVIXA's market intelligence at www.avixa.org/market-intelligence. 
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