NAMM Show Honored at Trade Show Executive Gold Awards NAMM is celebrating two major recognitions from the Trade Show Executive Gold Awards (TSE). The NAMM Show captured a strategic category with its 2026 Gold 100 Grand Award Winner for Most Extreme Results from Social Media in 2025. It was also recognized as the 34th largest show in the country, securing another year in the top 100 trade shows in the US. Adding to the celebration, Lisha Baer, associate director of operations at NAMM, was named a 2026 TSE Woman to Watch. At the 2025 TSE Gold 100 Awards, The NAMM Show took home two Grand Awards: Fastest-Growing Gold 100 Retail Show and the Staying Connected Award. The 2025 NAMM Show reimagined what it means to experience a trade show by placing content creation and creator engagement at the heart of the event. Thousands of creators participated across YouTube, Instagram, TikTok, Facebook, LinkedIn, podcasts and emerging platforms, generating product launches, booth tours, artist interviews, livestreams, educational demonstrations, reaction videos and behind-the-scenes coverage. NAMM's owned social channels delivered record-setting results during the 2025 show cycle, including 209,251 Instagram followers, 19,000 new Instagram followers during the show cycle, 2.2 million Instagram views in January, 410,500 unique accounts reached on Instagram, 9,261 average views per Instagram Story recap, and 3,000-plus Instagram Broadcast Channel members. The show's creator ecosystem was further fueled by the Creator Lounge and Production Studios, dedicated spaces designed for networking, collaboration, and professional content production. The spaces became a hub for podcasts, interviews, livestreams, educational programming and social content, connecting creators directly with brands, artists and industry leaders. "The NAMM Show has always been about bringing people together, but those connections have evolved rapidly," says John Mlynczak, NAMM president and CEO. "Our creator strategy has allowed us to take the energy, discovery and connections of The NAMM Show far beyond Anaheim and invite audiences around the world into the NAMM Show experience, offering brands more ROI than ever before. To see that work recognized by Trade Show Executive is a tremendous achievement for our team and for the entire NAMM community." The TSE Women to Watch program recognizes emerging leaders in the trade show industry based on professional achievements, leadership qualities, and a demonstrated commitment to excellence in show management. Honorees are selected by a panel of Trade Show Executive editors, with nominations focused on professionals early in their careers who demonstrate strong potential for continued leadership. As associate director of operations, Baer contributes to the planning and execution of the NAMM Show. "Lisha represents the kind of emerging leadership that will help shape the future of our industry," Mlynczak says. "Her dedication, operational expertise and commitment to delivering an exceptional experience make this recognition especially meaningful for NAMM. We are incredibly proud to see her recognized among this year's Women to Watch." Register for The 2027 NAMM Show: www.namm.org/thenammshow/registration-process. 
|
