Robe Announces New Mexican Distributor

Robe lighting has a new Mexican distributor -- Mexico City based Vari Internacional.

The announcement was made during the recent 2012 Soundcheck Expo trade show, also in Mexico City, at a launch party at the Polyforum Siqueiros, part of the World Trade Center complex. Says Robe's Latin American regional sales manager, Guillermo Traverso, "We planned the Robe party and the announcement very carefully as we wanted to make a huge impact with it and the news of the partnership!" The band Pop Delivery played live and over 200 guests attended.

The exhibition itself saw brisk business at the Vari Internacional booth, which featured all Robe's latest ROBIN series products.

Vari Internacional has expertise in all sectors of the industry, particularly in rental, staging, television, and theatre. It also represents other brands, including L-Acoustics and Avid, which fits in with Robe.

Vari Internacional's CEO Hugo Patiño Cuellar states, "Robe shares our philosophy of offering great products and service, with immediate response and the best technical support and back up at all times. We perceive Robe's product development to be one step ahead of all the competition, constantly innovating and looking ahead of new trends -- and that's where we want to be."

Vari Internacional has a large showroom at their premises which will feature the full Robe range, and their technical and sales teams have already visited the Czech Republic to receive product training.

Robe's sales director Harry von den Stemmen comments, "Vari Internacional's business commitment to supplying only the best quality brands impressed us, and we're positive that it will be a highly successful partnership."