PLASA Focus a Success for Robe in Nashville
Robe Lighting Inc. enjoyed a brilliant PLASA Focus exhibition in Nashville, Tennessee, where they showcased their latest moving light technologies in the form of the ROBIN LEDWash 300, 600, and 1200, plus the new Actor 6 and the ROBIN 100 LEDBeam.
Also highlighted were the MMX Spot (discharge lamp) and the DLX Spot and DLF Wash (Fresnel) LED fixtures. There was a big emphasis in their display on the more sustainable, energy-saving, lightweight, and bright products from Robe.
All products attracted interest, and the booth was busy from the moment the show opened right through the two day show. The Robe Inc. team was there in force, including CEO Harry von den Stemmen, rental and staging segment manager Heather Busch, inside sales manager Jerry Seay, and entertainment and leisure segment manager David Chesal.
"The very successful PLASA Focus format -- concentrating on bringing technology and manufacturers ideas and information to a primarily local market in a highly personable atmosphere -- seems to be working well for a territory as large and diverse as the US," reports von den Stemmen.
At the show, Robe engaged with many major local players -- including 4Wall, LMG, Christie, Bandit Lites, etc. -- together with those from out of town like MDG and Main Light as well as a plethora of up-coming locally based designers working in numerous different areas, from bands and clubs to houses of worship and theatres.
"I was extremely pleased with the turnout and the quality and variety of visitors," adds von den Stemmen.
Busch expands, that with Nashville known as the 'Music City' and a rapidly growing hub for all things related to the live music industry, "Many rental companies are opening shop here because of the large concentration of musical and related talent in the area, and a number of leading lighting designers call the city 'home', so it was an ideal location for the exhibition."
Robe rocked at the show for another reason, apart from being busy and having lots of very cool technology on display -- throwing a party on the Wednesday (middle) night at the nearby Reverb Room of the Hard Rock Café.
The extremely convivial atmosphere with live music from local rockers Lewis Copeland and attracted 200 people -- friends, clients, new acquaintances, and competitors -- all of whom enjoyed a fantastic evening and Robe's welcoming hospitality.
Says von den Stemmen, "It was really great to see the industry getting together like this and everyone mixing and enjoying themselves so much. This industry is about people at the end of the day, and the social side is seriously important for business in general."
He sums up, "PLASA Focus Nashville was a blast and the principle of 'work-hard-play-hard' worked superbly."
"We saw many people -- existing customers and exciting new ones -- and had numerous constructive conversations with lighting designers, visual designers, and other creatives. The whole atmosphere was extremely positive and up-beat, and I think PLASA Focus is a perfect mix and a real way forward."