Avid to Show New Live Sound Products at NAMMAt NAMM, January 20-24 in Anaheim, Avid will spotlight new product advances, expanded integrations, live creator sessions, and demonstrations from its growing audio ecosystem, along with education initiatives. Visitors to the Avid booth can experience the latest Pro Tools, Sibelius, and Avid VENUE products firsthand through a slate of tech previews, expert-led demos, and live sessions with award-winning engineers and producers. "Everything we're showcasing at NAMM this year reflects a simple belief: creators deserve tools that move as quickly as their ideas," says Kenna Hilburn, chief product officer. "By enhancing workflows and deepening integration across our ecosystem, we're helping artists, engineers, and educators spend more time creating and less time managing technology -- so they can focus on the moments that matter most." Pro Tools now offers integrated support for Dolby Atmos, Sony's 360 Reality Audio, and UWA Audio Vivid, with features to enable seamless mix conversion across formats within a single session. For live sound, VENUE supports immersive systems such as FLUX SPAT, L-Acoustics L-ISA, and d&b Soundscape. The addition of high-density Dante support for VENUE | S6L adds the network bandwidth and routing flexibility needed to deploy high-channel-count immersive setups. Avid's approach is to put creators in the driver's seat. AI-powered tools in Pro Tools and Sibelius help automate repetitive tasks and unlock new efficiencies. Pro Tools now features Speech-to-Text analysis, SoundFlow macros, and enhanced ARA plugin support, while Sibelius users benefit from AI-powered chord symbol generation. Avid's approach keeps creators in control, accelerating the work without compromising artistry. Avid can be found at Booth #15102. 
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