Amy D Lux Joins 3LR Design, Part of 3LR Group3LR Design, a global design and consultancy firm with a focus on creating meaningful user experiences for unique projects, announces the arrival of Amy D Lux, who joins the consulting team. "Amy has designed and collaborated on some amazing projects," says Josh Allen, global director of design for 3LR. "The experience Amy brings in systems and controls design for immersive environments will allow us to continue our reach as we work with our clients to provide highly creative and collaborative solutions." Some of Lux's project clients include Meow Wolf, Twitch, ESPN, and Nike, to name a few. She has been invited to speak as part of several industry panels, including LightFair, ArchLight Summit, and LDI. She has authored articles for the American Society of Interior Designers (ASID) Silicon Valley Design magazine and Protocol magazine, discussing dynamic storytelling in immersive art experiences. Based in Austin, Texas and in Emeryville, California, Lux founded and operates LoboLux Design, a multidisciplinary design and consultancy company. In addition to lighting and controls design, she offers graphic design and marketing services to develop training modules, lead speaking engagements, and author articles to assist architects, engineers, field techs, programmers, sales teams, and end users in understanding complex subjects in a modality that is aligned with their standard syntax and methods. Lux says, "I'm super excited for this collaborative group, especially after meeting so many wonderful teammates and partners at ProLight+Sound in Frankfurt. Let's rock!" 
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