Jujamcyn Theatre Installs New ProBax Seating

The Jujamcyn Theatre Organization has installed ProBax seating technology in Broadway's August Wilson Theatre. The home of Jersey Boys is the first American theater to utilize this ergonomic seating. Using dual density foams to encourage an anatomically correct posture, the patented ProBax® cushions reportedly reduce back ache and muscle fatigue from sitting. Also, by encouraging a more upright posture, they are said to allow for more comfortable leg space.

"We are constantly striving to create truly remarkable experiences for our audiences," said Jujamcyn Theaters' president Jordan Roth, "and what better way to enhance their enjoyment of the show than by helping them feel super-comfortable while they watch it. Now our only concern is if our guests are so comfortable they don't want to get out of these delicious seats for the nightly standing ovation!"

"We are delighted to break into the North American entertainment business at this leading Broadway theatre," commented Ian Moore, NuBax CEO, owners of the ProBax® technology. "As we've proven in the UK, theaters are an ideal application for this technology because many of the benefits that ProBax® cushions offer address common complaints specific to auditorium seating."