PixelFLEX Demonstrates the Power of Creative Digital Media for Reflect

	Reflect's new lobby digital display

Since its founding in 2001, Reflect has been at the forefront of creating digital experiences that help their clients maximize sales and strengthen brand loyalty. The company recently relocated its headquarters to a new facility in Richardson, Texas designed to fully showcase the scope of their innovative solutions. Wanting to make an impact from the moment clients walk in the front door, Reflect created two visually dynamic LED displays using FLEXLite NXG technology from Nashville-based PixelFLEX.

"As we were designing our new facility, we wanted to showcase the innovative technologies we are leading with in the field," began Chas Thornhill, CTS, Reflect's senior systems engineer. "Since our previous location didn't really say a lot about us as a company, we wanted a more modern look and for the space itself to showcase what we do at Reflect. Knowing that the first impression is always very important, we wanted to deploy creative LED experiences in our new lobby and PixelFLEX was a natural choice for us."

Offering one of the highest resolution displays on the market, the FLEXLite NXG from PixelFLEX is designed to meet the demands of any installation or production. With fully front-serviceable panels, the FLEXLite NXG is available in 2.6mm - 6.25mm pitch options, plus it includes a 6.25mm IP65 version as well. For optimum performance, FLEXLite NXG tiles are calibrated directly out of the box to help decrease any failures in the field and to ensure perfect color and brightness.

Thornhill continued, "In the new lobby, we wanted to simulate a store front window because retail is one of our largest vertical markets. To do this, we created a room that is about 5' deep by 20' wide with a floor-to-ceiling glass wall that connects to our lobby. Inside the room, we built a 2m by 2m LED display made up of 16 FLEXLite NXG tiles. We rotated three tiles 45 degrees and positioned them in front of the others for a more interesting display. Having the tiles rotated and brought forward gives us three focal points for custom video content, plus we still have the option to utilize the LED screen as one continuous display."

When deciding upon which technology to use for the "store front" application, there were specific advantages to choosing the FLEXLite NXG. "The FLEXLite NXG 3.9mm technology was perfect for this installation because each cabinet is self-contained with built-in receiving card and power supply, plus we needed front-serviceability and a product that lends itself toward non-standard installations," explained Thornhill. "The FLEXLite NXG line offers cabling flexibility and multiple options for mounting so it doesn't have to be assembled in the traditional way. And with a maximum brightness of 1500 NITs the display can compete with ambient light in a store front deployment."

"For added emphasis, we installed an additional PixelFLEX LED experience comprised of four FLEXLite NXG 2.6mm cabinets recessed directly into the front of our reception desk," added Thornhill. "In preparation, we had the desk equipped with rear access panels to facilitate mounting and cabling. The desk is a purpose-built piece of furniture designed specifically to deploy the FLEXLite NXG half panels. Now when you enter our lobby, we have two primary areas of innovative digital media focus and it looks great."

With the installation complete, Reflect opened the doors to their new headquarters in Richardson, Texas. Thornhill is confident they have achieved their goal of merging the digital and physical worlds through the creative deployment of the FLEXLite NXG displays.

"By using the LED video installations in a non-traditional application, we are demonstrating to our clients that they can deploy state-of-the-art technology in a much more creative way instead of a simple flat field," concluded Thornhill. "In a digital world, we are competing for the consumer's visual attention. Creativity and innovation is key. PixelFLEX LED gives us the tools we need to provide innovative solutions to our clients."