URSA Enters Live Marketing with Body-Worn Performance PouchesURSA is now launching the Performance Pouch range, a new set of pouches for transmitter and receiver placement for film and TV, designed specifically for the live and theatrical industries. Designed by the company's founders, production sound mixer, Simon Bysshe, and costume designer, Laura K. Smith, URSA products have been relied on by engineers for shows like Adolescence and Succession. Use of high numbers of radio mics, trackers, and IEMs in theatre has become standard, even in smaller venues that traditionally have not required the technology. This practice creates time and personnel pressures for costume departments, who are often relied upon by sound department to make solutions for the technology, the cost of which is not always reflected in the overall budget. The URSA Performance Pouch range offers sustainable ready-made additions to in-house belts, that utilize its features to increase flexibility of placement, and deliver adaptable solutions that can last for multiple production runs, reducing waste and reliance on custom-made solutions, the company says. Designed with URSA's exclusive fabrics, the pouches and belts are available in a range of sizes and colors, and said to be comfortable, discreet, and long lasting. "DIY solutions for Pouches and Straps was once the norm for Film and TV too, often leading to pressure being put on costume departments to deliver multiple solutions," Bysshe explains. "URSA was born out of our desire to do things better and now we're ready to offer bespoke, affordable solutions for the theatre and live industries. By including professionals from the National Theatre and West End Productions in our development process, we know we're making products that will really make a difference." URSA designs and manufactures all products in the UK. The Performance Pouches will debut at PLASA London 2025, where visitors will be able to meet the team and explore the full collection. Visit URSA at Stand #A44 to learn more and experience their product ranges first-hand. 
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