This is Broadway Short Film Narrated by Oprah Winfrey Available Now; Historic Campaign Launches The Broadway League launches THIS IS BROADWAY, a historic initiative to welcome theatre lovers back to Times Square following the industry's 18-month shut down. THIS IS BROADWAY is the result of unprecedented partnerships between theater owners, myriad behind-the-scenes professionals, and industry competitors to create a unified comeback campaign that shouts to the world "Broadway is BACK!" and celebrates an international art form that is quintessentially American. "This is Broadway brings together the joy and excitement we all feel for this art form and the rebound of New York City. Broadway reopening means 97,000 workers returning to their jobs and the insatiable desire for live performance back on stage," says Charlotte St. Martin, president, Broadway League. "I am so thankful for all the work that went into creating this moment of unity and I look forward to all theater fans seeing a show this fall!" THIS IS BROADWAY initiative will include: This is Broadway Film - Kicking off the campaign is a 2 ½ minute anthemic short film that celebrates all of Broadway. With a voiceover by Oprah Winfrey, the film features stars including Hugh Jackman, Bruce Springsteen, Lin-Manuel Miranda, Sara Bareilles, Billy Porter, Angela Lansbury, Ethel Merman, James Earl Jones, and Denzel Washington, to name a few. The film includes footage from 99 Broadway shows, 735 actors, and one dog, highlighting the rich history of Broadway, and the exciting new shows yet to come. Watch the film on Youtube here. ThisisBroadway.org - A central element to the campaign, thisisbroadway.org, represents a fresh and modern approach to providing audiences with a comprehensive overview of what's playing on Broadway. For the first time, the site features a unique recommendation engine built on five years of data including the performance of 220 shows, 17 million ticket sales across the Northeast corridor, and a time series affinity model to make accurate show recommendations to further drive consideration. The website is also home to the campaign's anthem film, safety information, and real time updates regarding Broadway's return. Win All of Broadway Contest - The League is launching a first-of-its-kind contest: one lucky winner will win four tickets to every Broadway show in the 2021-2022 season. The prize includes 37 shows, valued at eighteen thousand dollars. The contest will be hosted by Audience Rewards and is free to enter. All current Broadway shows are confirmed to participate. The contest will run from September 1 to October 15, 2021. To enter, visit www.audiencerewards.com and log in or sign up for Audience Rewards membership enrollment and opt in to email communications from Audience Rewards. Lighting of the Empire State Building - On August 30, the Broadway League will be joined by Broadway's Chicago the Musical stars Ana Villafañe and Bianca Marroquín at the Empire State Building for a lighting ceremony to celebrate Broadway's return illuminating the NYC skyline in celebration of Broadway's return. CURTAIN UP! Festival - CURTAIN UP! will take place from Friday, September 17 through Sunday, September 19 outdoor in Times Square. The three-day, free festival will include interactive experiences, panels, live concerts, and performances culminating in a concert celebrating the entirety of the Broadway industry in the heart of Times Square. Participating artists and more information will be announced soon. Broadway League's COVID Safety Policy: www.broadwayleague.com/covid-19-updates @BroadwayLeague
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