Unilumin Powers More Than 8.5 Million Pixels of Immersive Fan Experiences at FIFA Fan Festival Dallas

	Designed as a giant illuminated soccer ball, the sphere serves as a centerpiece attraction where fans can scan a QR code, upload a photo, and watch as their image appears on the massive LED display in near real time.

Unilumin, an LED display technology and visual solutions company, announces the deployment of two large-scale LED installations at FIFA Fan Festival Dallas, including a custom 5m Interactive LED Sphere and the Main Stage LED display at Dos Equis Pavilion. Together, the installations deliver more than 8.5 million pixels of immersive visual experiences for fans throughout the festival.

Developed in collaboration with AMS Events, the Interactive LED Sphere combines large-scale LED technology with fan participation to create an immersive experience that invites visitors to become part of the display itself.

Designed as a giant illuminated soccer ball, the sphere serves as a centerpiece attraction where fans can scan a QR code, upload a photo, and watch as their image appears on the massive LED display in near real time.

Located within FIFA Fan Festival Dallas at Fair Park, the Interactive LED Sphere is positioned to engage fans from around the world in an environment designed to accommodate up to 35,000 visitors at a time, creating a highly visible and shareable destination within one of the tournament's premier fan celebrations.

"From the Interactive LED Sphere to the Main Stage display at Dos Equis Pavilion, this project demonstrates how LED technology can transform fan engagement through immersive storytelling and participation," said Paul Johnston, vice president of global strategic markets, Unilumin USA. "By combining iconic visual experiences with real-time audience interaction, we're helping create memorable moments that extend beyond the venue and amplify the energy of the world's most celebrated sport."

AMS Events partnered with Unilumin to bring the concept to life, combining creative event design, audience engagement strategy, and advanced LED technology to deliver signature attractions for festival visitors.

The sphere features 3.9mm outdoor LED technology, weighs approximately 13,000lb, and contains approximately 3.7 million pixels. Construction, integration, testing, and commissioning required seven days to complete prior to opening.

Beyond the Interactive LED Sphere, Unilumin also supplied the LED display for the festival's Main Stage at Dos Equis Pavilion within Fair Park. Measuring 46'-by-26', the URMIII 3.9mm outdoor LED wall delivers a resolution of 2912-by-1664 and more than 4.8 million pixels, providing a visual backdrop for live programming and fan experiences throughout the event.

Combined, the installations represent more than 8.5 million pixels of LED technology deployed across the festival grounds.