L&S America Online   Subscribe
Advertise
Home Lighting Sound AmericaIndustry News Contacts
NewsNews
NewsNews

-Today's News

-Last 7 Days

-Theatre in Review

-Business News + Industry Support

-People News

-Product News

-Subscribe to News

-Subscribe to LSA Mag

-News Archive

-Media Kit

DirectOut and 7Hertz Forge Strategic Partnership to Elevate Audio Solutions in the Middle East

(l-r) Lorenzo Sassi (DirectOut), John Parkhouse(7Hertz), Chadi El Masri (7Hertz), Luca Giaroli (DirectOut) and Rami Bou Hadeer (7Hertz)

DirectOut announces that it has entered into a strategic partnership with 7Hertz, a renowned distributor of professional and home audio products. This collaboration emphasizes DirectOut's commitment to providing world-class audio solutions through an innovative and forward-thinking distribution partner in the Middle East region, the company says.

John Parkhouse, senior live audio consultant at 7Hertz, expresses his enthusiasm, saying: "We are very happy to welcome DirectOut to our portfolio at 7Hertz. The alignment of our core philosophies has seamlessly paved the way for a straightforward and exciting partnership."

Founded in 2009, 7Hertz has become a pioneer in professional and home audio products across the GCC region. Aiming to create world-class audio opportunities for customers, 7Hertz represents pioneering products from globally renowned brands. The company is characterized by premium audio solutions and offers services ranging from sales and delivery to customized audio design, consulting, and support.

Lorenzo Sassi, business development manager at DirectOut comments on the partnership: "DirectOut is delighted to join forces with 7Hertz to bring our innovative audio technology solutions to the Middle East market. We believe that 7Hertz's commitment to excellence and deep passion for sound harmonizes perfectly with our values, making this partnership a natural fit. Together, we look forward to enhancing the audio experience for professionals and enthusiasts in the region."

DirectOut's product range will be seamlessly integrated into 7Hertz's existing offering, enriching the overall collection of solutions the company represents. To deepen the understanding of DirectOut's products, the company will soon hold comprehensive training sessions in Dubai. This initiative aims to equip both the 7Hertz team and their clients with in-depth knowledge to effectively advise, utilize and implement these advanced audio solutions.

"We are looking forward to DirectOut's visit to Dubai, where comprehensive training sessions will be held for both the extended 7Hertz team and our customers. This underlines our shared commitment to providing in-depth knowledge of DirectOut's exceptional products and ensuring that we and our clients are well informed and able to make the most of these state-of-the-art solutions," concludes Parkhouse.

WWWwww.directout.eu


(9 February 2024)

E-mail this story to a friendE-mail this story to a friend

LSA Goes Digital - Check It Out!

  Follow us on Twitter  Follow us on Facebook

LSA PLASA Focus