Coffeen Fricke & Associates Announces New Name

Coffeen Fricke & Associates, Inc. has changed the company's name to Avant Acoustics, Inc., which takes effect immediately.

"It was time to give our brand a makeover. As a leader in the acoustical and audio-visual design industry, we wanted a clearly defined and exciting new brand that will carry us into the future," says Robert G. Ledo, senior vice president at Avant. "Avant Acoustics will celebrate 50 years in business in 2014. Thanks to our great clients and exceptional staff, our future couldn't be brighter."

As part of an extensive rebranding effort, the name Avant Acoustics was selected in conjunction with a refreshed identity. A new website has been launched, as well as updated marketing and company materials. There is no change in the firm's leadership or staff.

"The name 'Avant Acoustics' was chosen to indicate forward movement and growth. We believe the new name conveys not only our future direction but also our leadership in the market," concludes Ledo.