Kaylee Hollowell Appointed GLP's New Marketing Coordinator GLP has appointed Kaylee Hollowell as its new marketing coordinator, based at the company's US headquarters in Los Angeles. Having achieved a Bachelor's degree in Communication & Media Studies at Indiana University, after successfully completing various internships locally in the event and sport sector, she followed her dream of moving from America's Midwest to California, in order to pursue a career "in the creative space." There she responded to a GLP recruitment notice, and applied successfully for the position. Listing her main attributes as "leading digital communication strategies across multiple platforms, ensuring clear and consistent messaging for diverse audiences," she says the GLP job description "checked every box and more." Explaining further, she says, "I wanted to continue working full-time in marketing -- at a large company that had a small team feel...the kind of family type environment that I really thrive in, and in an industry area that truly interested me." In conclusion she says that jumping into an industry that chimes with her personal interests presents exciting challenges, particularly with the major LDI trade show in Las Vegas imminent. "My main goal -- especially within the first couple of months -- is to get acclimated within the industry and the company. After LDI, I aim to slowly integrate all the marketing initiatives that were dropped off in COVID, including a greater social media presence." GLP director, Mark Ravenhill, adds, "It's great to have Kaylee on board as we continue to grow. She's already brought a new burst of energy into our marketing efforts and has really hit the ground running." Kaylee Hollowell can be contacted at: k.hollowell@germanlightproducts.com. 
|
